In today’s digital age, manufacturers need to constantly adapt to evolving consumer preferences and behaviour. An effective way to captivate and engage website visitors is by incorporating video content. Videos have the power to convey complex information in a more engaging and accessible manner. In this article, we will explore how manufacturers can embed videos on their websites to boost traffic and improve pageviews.

The Impact of Video on Website Engagement

Video content has become a dominant force in the online world, transforming the way users interact with websites. Here are some key insights into the impact of video content:

  1. Increased Engagement: Videos are inherently more engaging than text or images. They can grab a visitor’s attention and keep them on a website for longer periods. This engagement can lead to higher interaction and conversion rates.
  2. Enhanced Information Delivery: Complex manufacturing processes, detailed product specifications, and project showcases can be effectively communicated through videos. Visitors can quickly grasp information, making it a more efficient medium for knowledge dissemination.
  3. Improved SEO: Google and other search engines favour websites that incorporate videos. This boosts search engine rankings, resulting in more organic traffic to the site.
  4. Reduced Bounce Rates: Engaging videos encourage visitors to stay on the website longer. This reduction in bounce rates is a positive signal to search engines, which further enhances search rankings.

Embedding Videos for Increased Traffic and Pageviews

Here are some effective strategies for manufacturers to embed videos on their websites and reap the benefits of increased traffic and pageviews:

  1. Showcase Manufacturing Capabilities: Create videos that provide an inside look into your manufacturing processes, machinery, and technology. Demonstrating your expertise and capabilities through videos can significantly pique visitor interest.
  2. Product Demonstrations: Instead of just listing product specifications, embed videos that show how your products work in real-world scenarios. Highlight the features and benefits, and demonstrate the ease of use. This can lead to a higher conversion rate.
  3. Customer Testimonials: Encourage satisfied customers to share their experiences on video. Authentic testimonials can build trust and credibility, which is especially important for manufacturers dealing with machinery or complex products.
  4. Project Highlights: Showcase completed projects through video presentations. Take visitors on a journey from project inception to completion, highlighting key milestones and demonstrating your ability to deliver on promises.
  5. Educational Content: Consider creating video tutorials or how-to guides related to your products. These educational resources can be valuable for your customers and potential buyers, providing them with insights and solutions.
  6. Storytelling: Engage your audience emotionally through storytelling. Share the history of your company, your commitment to quality, and the passion behind your products. A compelling narrative can create a strong bond with your audience.

Filming at RNA Automation, we love to film shots with human interaction in the world of automation manufacturing.

Best Practices for Video Integration

To ensure a seamless and effective video integration, manufacturers should:

  • Optimise for Mobile: Given the increasing use of mobile devices, ensure that your videos are mobile-friendly, with responsive designs for different screen sizes.
  • Fast Loading Times: Videos should load quickly to avoid frustrating users. Compress your videos without sacrificing quality.
  • Proper Placement: Position videos strategically on your website. They should complement your content, not overwhelm it.
  • Accessibility: Make sure your videos are accessible to all users, including those with disabilities, by providing captions and transcripts.
  • Analytics: Monitor the performance of your embedded videos using analytics tools to assess user engagement and make necessary improvements.


Incorporating video content into your manufacturing website is a powerful strategy to enhance engagement, attract more traffic, and increase pageviews. As consumer preferences continue to evolve, manufacturers must adapt to effectively communicate their capabilities, products, and projects. By embedding videos, manufacturers can effectively engage their target audience, boost their online presence, and ultimately drive business growth.