In the rapidly evolving landscape of digital marketing, video content has emerged as a powerful tool for engaging audiences and showcasing a brand’s offerings. For UK manufacturers, harnessing the potential of video marketing is not just an option; it’s a necessity in today’s competitive market. This article explores the effectiveness of videos for UK manufacturers, delving into statistics on engagement and the diverse ways in which videos are being used to highlight manufacturing capabilities and projects.

The Rising Influence of Video Content

In the digital age, the way consumers interact with content has evolved dramatically. Videos have become one of the most popular forms of media, and this trend extends to the manufacturing sector as well. Let’s look at some compelling statistics that highlight the impact of video content:

Increased Engagement: According to a survey by HubSpot, 54% of consumers want to see videos from brands they support. This statistic alone showcases the demand for video content among consumers. For UK manufacturers, this presents an opportunity to connect with their audience on a deeper level.

Improved Conversions: Wyzowl’s State of Video Marketing survey found that 84% of consumers have been convinced to make a purchase after watching a brand’s video. This is a powerful indication of the role video content plays in influencing buying decisions, even for manufacturers.

Boosted Website Traffic: Embedding videos on your website can significantly improve its performance. In fact, incorporating video can increase organic search traffic by 157%, as reported by Brightcove.

Manufacturers’ Utilisation of Video Content

manufacturing filming

Filming a piece of capital equipment built for the lead-acid battery industry.

UK manufacturers are increasingly recognising the potential of video marketing to showcase their capabilities and projects. Here are some ways they are effectively leveraging videos:

Portfolio of Capabilities: Videos are a dynamic way to present the range of services and products offered by manufacturers. They can provide a virtual tour of a manufacturing facility, highlight the precision of their processes, and offer a glimpse into the innovative technologies they employ.

Customer Testimonials: Real-world success stories and testimonials from satisfied clients can be compelling. Video testimonials add a personal touch, and prospective customers can relate to the experiences shared by others.

Product Demonstrations: Manufacturers often deal with complex machinery and equipment. Video demonstrations simplify the understanding of these products and show potential customers how they work, ensuring a smoother purchasing decision.

Project Highlights: Videos allow manufacturers to showcase their completed projects, offering a visual narrative of the entire process from concept to completion. This transparency builds trust and credibility.

Training and Tutorials: Manufacturers can create instructional videos that guide customers on how to use their products, troubleshoot common issues, and ensure efficient product utilisation. These videos can be valuable resources for customers and reduce the burden on customer support teams.

Case Study: JCB’s Video Success

One standout example of a UK manufacturer effectively using video marketing is JCB, a global leader in construction equipment. JCB has created an extensive library of videos that showcase their product range, manufacturing processes, and the impressive capabilities of their machinery. Their YouTube channel boasts millions of views, underlining the immense popularity of their video content.


For UK manufacturers, video marketing is no longer an optional strategy; it is an essential tool to stay competitive and engage with their target audience effectively. The statistics speak for themselves, emphasising the demand and effectiveness of video content in the digital age.

To maximise the potential of video marketing, manufacturers should invest in high-quality production and develop a content strategy that aligns with their brand values and goals. By showcasing their manufacturing capabilities and projects through video, UK manufacturers can build trust, attract more customers, and ultimately, drive business growth in an increasingly digital world.